Know the Gold | Helping Northern Nevada Families Facing Childhood Cancer

September is Childhood Cancer Awareness Month, and the Northern Nevada Children’s Cancer Foundation (NNCCF) is asking the community to Know the Gold and understand what the gold ribbon represents for local children and families facing cancer. Brigette Cole, CEO of NNCCF, joins Sarah Johns on 2 Plus You Nevada to share how the foundation supports families throughout Northern Nevada and how the community can make an even greater impact through the Know the Gold campaign.

Running through February 4, 2027, the Know the Gold campaign gives donors an opportunity to double their impact, with the William N. Pennington Foundation matching donations dollar-for-dollar up to $1.25 million. Brigette explains how NNCCF helps reduce the burden of a childhood cancer diagnosis through financial assistance, emotional support, educational resources and mental health support.

Brigette also shares the inspiring story of a Northern Nevada teenager who celebrated ringing the bell after years of cancer treatment with hundreds of supporters—and turned that milestone into an opportunity to raise money so NNCCF can help the next family facing childhood cancer.

🚨 Segment Highlights:

🎗️ Know the Gold Campaign

• Learn what the Know the Gold campaign means for Northern Nevada families

• The campaign continues through February 4, 2027

• Help raise awareness during Childhood Cancer Awareness Month and beyond

💛 Double Your Impact

• The William N. Pennington Foundation is matching eligible campaign donations dollar-for-dollar

• The matching opportunity extends up to $1.25 million

• Brigette explains why this is an important opportunity to support local families

❤️ How NNCCF Supports Families

• Financial assistance can help with medical, travel and household expenses

• Families can receive emotional, educational and mental health support

• NNCCF works to reduce the burden a childhood cancer diagnosis places on the entire family

🔔 An Inspiring Bell-Ringing Celebration

• Brigette shares the story of a local teenager completing a long cancer treatment journey

• More than 400 people gathered in Fallon to celebrate her bell-ringing milestone

• Her family turned the celebration into a fundraiser to help NNCCF support other families

📍 Serving Families Across Northern Nevada

• NNCCF assists eligible families throughout Northern Nevada, including rural communities

• Support can continue even when specialized cancer treatment requires travel outside the region

• Families may receive help regardless of which hospital provides their cancer care

👨‍👩‍👧‍👦 Cancer Affects the Entire Family

• NNCCF serves eligible children and young adults ages 0–25 with a cancer diagnosis

• Mental health support can extend beyond the patient to the entire family

• NNCCF contacts families within 24–48 hours after receiving an application

🌐 Northern Nevada Children’s Cancer Foundation:

Families seeking assistance and community members interested in supporting the Know the Gold campaign can learn more through NNCCF.

🌐 https://www.nvchildrenscancer.org/

#ChildhoodCancerAwareness #KnowTheGold #2PlusYouNevada