KTVN 2 News Nevada

Digital Marketing Specialist Job Description

The Digital Marketing Specialist (DMS) will sell individually as well as work with the broadcast team to sell digital assets, services and strategy. This energetic, fast-paced, and collaborative strategist is a role that is accountable for growing the station's digital revenue. The DMS must also demonstrate strong and ongoing initiative to develop and cultivate new and existing leads through cold calls, telephone prospecting, request for proposals, etc. It is the role of the DMS to inspire, work with and motivate the sales team through clear, constant communication and create a culture of teamwork. This position needs strong digital product knowledge: the ability to explain the logistics and functionality of Digital Marketing (Social Media, Search, Email Marketing, Website Design, etc.) at a high level as well as in detail. Additionally, the role will also be responsible for identifying opportunities to streamline and improve sales processes and workflows, collaborating with cross-functional teams to enhance operational efficiency.

Principle Duties:

● Help prepare client proposals, sales pitches, and contracts in collaboration with the Digital Sales Manager, ensuring all documentation is accurate and client-ready.

● Prospect new digital accounts.

● Work towards achieving a personal and station digital budget and goals.

● Collaborate with the Digital Sales Manager (DSM) to develop and implement clients’ digital marketing strategies to grow current client revenue while growing new business.

● Provide regular and timely feedback, forecasts, reports, competitive information and field intelligence from tracking digital marketing campaign performances

● Take the lead to create and package ideas that meet the needs of our core advertiser categories.

● Act as a liaison between sales team and ops team to ensure seamless communication and prompt follow-up on inquiries and requests.

● Assume responsibility for digital display, SEM, SEO, Mobile, CTV/OTT and Social Media sales strategies.

● Ensure optimal market coverage, client engagements, increasing awareness of products, services and capabilities.

● Identify and develop strategies for penetrating key accounts and prospects.

● Digital vendor management.

● Work with accounting & Sales Manager to reconcile billing and invoice questions and operational needs.

Qualifications:

To be considered, you must have 2-3+ years SALES experience in the area of online media including Internet ad sales and online marketing and an understanding of web content as it relates to sales.

Experience working with Radio stations or other media is preferred. Ideal candidate will have:

● Bachelor’s degree in Business, Marketing, Communications or related field.(required)

● Experience collaborating and leading a team of sales managers and sales reps.

● Extensive knowledge of multi-media ROI-based creative marketing solutions including superior product knowledge.

Additional requirements include:

● Experience with streaming media technology, knowledge of ad networks and video pre roll a plus.

● Experience creating sales materials.

● Ability to organize and prioritize while juggling multiple projects simultaneously.

● Ability to work in a fast-paced environment.

● Professional and positive manner when working with clients and others.

● Superior knowledge of Microsoft Office (Word, Excel, PowerPoint, and Outlook.)

● Proven record of successfully leading in a goal-oriented, highly accountable environment.

● Ability to build and manage a B2B sales organization.

● Ability to maintain a deep and broad understanding of the market (customers, prospects, key trends).

● Possess an understanding of competitive media in the market.

● Strong communication, negotiation and influencing skills (both written and oral).

● Strong problem-solving and decision-making skills.

● Must have access to a vehicle and valid driver's license.

Benefits

· Health, Life, and Vision Insurance

· 401K Contribution

· Vacation and PTO

· Holiday Pay

· …and more!

The Digital Marketing Specialist will be a full time 40 hour per week position working100% on-site at the station. Normal business hours are 8AM – 5PM.

Please email your resume to ECollins@SarkesTarzian.com applying for in the subject line or body of your email. This helps us match your application to the correct position.

Sarkes Tarzian is an equal opportunity employer.

MARKETING SPECIALIST

Sarkes Tarzian is seeking an entry-level digital and broadcast Marketing Specialist. If you are a competitor, self-starter, team player, and want to work for a company that truly cares for its employees and the community, submit your resume and/or application to ecollins@sarkestarzian.com. Sarkes Tarzian is an equal-opportunity employer.

The staff at Sarkes Tarzian takes a collaborative approach to teaching marketing and sales in the media and entertainment industry. We make sure our Marketing Specialists are equipped with what they need to obtain the proper accounts that will make them successful in this role with commissions earned.

Duties and Responsibilities

• Sales and service to new local business accounts.
• Responsible for the orderly flow of information from and to advertisers, agencies, and stations.
• Responsible for obtaining the largest percentage of buys possible.
• Responsible for making presentations to advertisers and agencies including preparation of station and market research
• This position has the requirement of bringing in new local direct (which means no advertising agency is involved) as well as agency accounts to the station.
• Complete timely paperwork affecting accounts such as orders, avails and client correspondence and communicate daily with traffic, production, and sales management in order to expedite client needs.
• Participate in station training and follow through with research and independent studies in order to integrate the information.
• Keep current with the market through monitoring and study of competitive media. Report to management on market and account status with reports as required.
• Generate revenue to meet the stations and Marketing Specialist’s budgetary requirements.
• Build a book of business that will results in your personal commissions; with the goal of transitioning to a 100% commission-based model after one year, allowing staff to maximize earning potential.

Requirements and Qualifications

• Bachelor’s degree in marketing, advertising or related field preferred, but not required.
• Must maintain a professional appearance and manner.
• Must be able to market and sell digital marketing and broadcast radio solutions to businesses.
• Excellent oral and written communication; strong public speaking skills.
• Able to direct/contain all elements of negotiation.
• Must have a valid driver’s license and reliable transportation.
• Be willing to learn the art of digital advertising, marketing and sales.
• College graduates who majored in Communications or Business are encouraged to apply.

Benefits

• Health, Life, and Vision Insurance
• 401K Contribution
• Vacation and PTO
• Holiday Pay
• …and more!

If interested, please email your resume to ECollins@SarkesTarzian.com.

Senior Marketing Specialist

KTVN 2 News Nevada in Reno, NV, seeks an experienced Marketing Specialist to service established clients and develop new business. You must have a strong track record of increasing revenue and generating new business preferably in media and/or digital. A minimum of 3 years broadcast television or marketing sales experience required. If you are a competitor, self-starter, team player, and want to work for a company that cares for its employees, submit your resume and application to ECollins@SarkesTarzian.com with the job title you are applying for in the subject line of your email. This helps us match your application to the correct position. KTVN/Sarkes Tarzian is an equal opportunity employer.

Duties and Responsibilities
• Sales and service of existing advertising accounts as well as new local business accounts.
• Responsible for the orderly flow of information from and to advertisers, agencies, and station.
• Responsible for obtaining the largest percentage of buys possible.
• Responsible for making major presentations to advertisers and agencies including preparation of station and market research (Wide Orbit, Nielsen/ComScore ratings, use of Laptop computer, PowerPoint, creating graphs and one-sheets, vendor presentations, digital services, other services, and sales tools as may become available).
• This position has the requirement of bringing in new agency and direct (no advertising agency involved) accounts to the station.
• Complete timely paperwork affecting accounts such as orders, avails, and client correspondence and communicate daily with traffic, production, sales assistants, and sales management in order to expedite client needs.
• Participate in station training (JDA & Associates) and follow through with research and independent studies in order to assimilate the information.
• Keep current with the market through monitoring and study of competitive media. Report to management on market and account status with reports as required.
• Generate revenue to meet the stations and Marketing Specialist’s budgetary requirements.

Requirements and Qualifications
• Bachelor’s degree in marketing, advertising or related field (preferred)
• Minimum of 3 years broadcast television or radio marketing sales experience (required)
• Must maintain a professional appearance and manner
• Must be able to market and sell TV and digital marketing plans to businesses
• Excellent oral and written communication; strong public speaking skills
• Able to direct/contain all elements of negotiation