2026 CinemaCon - State of the Industry and Neon Presentation

Warner Bros. has showcased its upcoming films at CinemaCon in Las Vegas, featuring stars like Tom Cruise and Nicole Kidman. Attendees saw previews of films like “The Great Beyond” and “Dune: Part Three.” Cruise received a standing ovation for his role in “Digger,” described as a boisterous satire. Studio heads Pam Abdy and Mike DeLuca emphasized originality over sameness, highlighting successes like “Sinners” and “A Minecraft Movie.” Meanwhile, concerns about Warner Bros.' potential merger with Paramount were voiced, with some fearing higher ticket prices and fewer films. James Cameron supports the merger, praising Paramount's leadership.