McDonald’s Value

McDonald’s is simplifying its value menu strategy. Starting on April 21, the fast-food giant’s budget-focused McValue menu will have 10 items that each cost under $3. They include hash browns, a small order of fries, a Sausage McMuffin and a McDouble burger. The standardized selection will replace the McValue offer that lets customers choose from a limited array of $1 items if they purchase a regular-priced item. McDonald’s is also introducing a $4 Meal Deal at breakfast. Value menus are designed to offer customers more affordable options, even as fast-food companies also bring out higher-priced items. Taco Bell launched a 10-item Luxe Value Menu in January, when Wendy's revamped its Biggie Deals.