Super Bowl Confetti Football
Noah Winter, responsible for the confetti displays, poses for a picture after the College Football Playoff national championship game, Monday, Jan. 19, 2026, in Miami Gardens, Fla.
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Noah Winter has attended more Super Bowls than Tom Brady, but not as a player. Winter is the mastermind behind the confetti spectacle at the end of each game. His company, Artistry in Motion, has been creating the colorful celebrations in the winning team's colors since the 31st Super Bowl, in 1997. Winter began his career in lighting design and pyrotechnics before transitioning to confetti for Disney and major concerts. The confetti is made from recycled materials and is biodegradable. Winter's team makes sure the confetti drops precisely when the game ends. And in the right colors.
