Pepsico is changing the name and marketing image of its Aunt Jemima pancake mix and syrup.

A spokeswoman for Pepsico-owned Quaker Oats Company said it recognized Aunt Jemima’s origins are based on a racial stereotype and that the 131-year-old name and image would be replaced on products and advertising by the fourth quarter of 2020.

Quaker did not say what the name would be changed to.

"As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers' expectations," Kristin Kroepfl, vice president and chief marketing officer of Quaker Foods North America, said in a press release.

"We recognize Aunt Jemima's origins are based on a racial stereotype. While work has been done over the years to update the brand in a manner intended to be appropriate and respectful, we realize those changes are not enough," Kroepfl continued.

Also on Wednesday, food manufacturer Mars Incorporated announced it's going to make changes to the rice brand Uncle Ben's.

The brand and logo have long been criticized for being based on racist stereotypes.

Mars released a statement saying it is time to "evolve the Uncle Ben's brand, including its visual brand identity."

The company said it hasn't determined specific changes or the timeline for making those changes.

Earlier this spring, Land O’Lakes announced that it would no longer use the Native American woman who had graced its packages of butter other products since the late 1920s.

(The Associated Press, CBS News contributed to this report.)

Aunt Jemima to Vanish From Packaging; Uncle Ben's Rice to 'Evolve' Brand

 

 

 

 

 

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