Joey "Jaws" Chestnut confronted 20 other men to win his 11th title at the Nathan's Famous Hot Dog Eating Contest Wednesday afternoon. The renowned competitive eater from San Jose, California, chomped down a record 74 franks and buns, surpassing the previous mark of 72 dogs he downed last year.

Earlier, on the women's side, Las Vegas super eater Miki Sudo took top prize for the fifth year in a row, downing 37 hot dogs and buns. 

Sudo still beat out second-place finisher Mischelle Lesco of Tuscon, Arizona, who chowed down 28 wieners and buns.

Thousands of attendees braved 83-degree temperatures and a heat index of 91 degrees to witness the annual July Fourth competition on the Coney Island boardwalk.

The outlandish tradition dates to 1972, though the company has long promoted what a former president acknowledged was a legendary start date of 1916.

(The Associated Press, CBS News contributed to this report.)