Tourism-generated funds are supporting 48 special events, including 12 ongoing events scheduled for North Lake Tahoe in 2026.
Local favorites like the Made in Tahoe Festival, the Alpenglow Sports Winter Speaker Series, the Tahoe City Food and Wine Classic, and the Tahoe Film Fest are among the events awarded funding. In total, $660,000 was awarded by the North Tahoe Community Alliance and the North Tahoe Chamber, based on recommendations from the volunteer Business and Chamber Advisory Committee.
“Because of the TBID, this year we were able to provide funding and support more local events than ever before,” said Kimberly Brown, North Tahoe Chamber executive director. “Events help support our local business community, and we’re excited to welcome back returning event producers and some new ones, and to offer residents and visitors a diverse mix of cultural and recreational activities throughout the year. Investment in events like those that received funding is important because they help contribute to the economic vitality and vibrancy of our community.”
Funding for the sponsorship program comes from the North Lake Tahoe Tourism Business Improvement District. The program invests tourism-generated revenue into projects designed to support community vitality, environmental stewardship, and long-term economic resilience.
Events receiving funding span a wide range of activities, including human-powered sports, arts, culture, culinary experiences, and health and wellness gatherings.
The funded events are scheduled throughout the year.
Winter events include the Mothership Classic, Alpenglow Sports Winter Speaker Series, The Great Ski Race, the Kings Beach Snowfest Parade, North Lake Tahoe Snowfest, Tahoe Nutcracker, and the Toyota US National Freestyle Championships.
Spring events include the Broken Arrow Skyrace, Community of Writers Poetry and Writers Workshops, Lake Tahoe Summit Classic, Opening Day on the Lake, Rahlves’ Banzai Tour, Stewarding Knowledges Tending Good Fire in the Tahoe Basin, Tahoe City Food and Wine Classic, Tahoe Joy Festival, TERC Circumnavigation of Lake Tahoe, and TrailCon.
Several events run from spring through fall, including Big Blue Adventure Events, Bluesdays, Concerts on Commons Beach, Made in Tahoe, the Makers' Market Series, Music on the Beach and Lights In The Sky, the Northstar Midweek Music Series hosted by Rubicon Pizza, the Northstar Village Summer Music Series, River Ranch Patio Concert Series, Tahoe Music Alive, Tahoe Talks on the Water and the Tahoe Paddle Racing Series.
Summer events include the 22nd annual Skate the Lake, Brews, Jazz, and Funk, Great Gravel Ride, Lake Tahoe Concours d’Elegance, Lake Tahoe Dance Festival, Tahoe City Fourth of July Celebrations, and the Wild Soul Festival Evolve at Higher Elevation.
Fall events include A Liar’s Cruise, Adventure Van Expo, Hauntober, Mountain on Tour North Lake Tahoe, Palisades Tahoe Oktoberfest, Passport to Dining, Send Dip, the Tahoe City Holiday Event Series, Tahoe City Oktoberfest, Tahoe Film Fest, Tahoe Literary Festival, and Wild and Well A Healing Summit.
A complete list of the 2026 events that received funding and additional event details can be found at the Tahoe events calendar online.
