(Photo courtesy: Vail Resorts)
Vail Resorts has announced plan to address pass holders' concerns about last season's closures.
Officials with Vail Resorts say they are giving 2019-2020 season pass holders credits of at least 20% to 80%, if they weren't able to use their pass at all.
Officials have also introduced free 'Epic Coverage' for the 2020-2021 season which will provide cash refunds to pass holders for certain resort closures, including closures initiated by the COVID-19 pandemic. It will also provide refunds for eligible personal events like job loss, illness and more.
Lastly, Vail Resorts officials say they are extending all spring deadlines until Labor Day.
"Our pass holders are our most loyal guests and we have spent weeks reading their emails and comments on social media to fully understand their concerns so we could respond thoughtfully and carefully,” said Kirsten Lynch, chief marketing officer at Vail Resorts. “What became clear is that to address last season, a one-sized-fits-all approach would not work. That is why we are providing our season pass holders credits based on the number of days they were able to use their pass. Additionally, while we are confident we will have a great upcoming ski and ride season, we understand some people may be nervous about committing to a pass now in this current uncertainty. With that in mind, we are redefining pass protection with our new ‘Epic Coverage,’ free for all pass holders, and extending our spring deadlines to Labor Day to give them the time they need. We truly hope this plan honors our pass holders’ loyalty and provides them peace of mind for future," said Vail Resorts CMO, Kristen Lynch.
For more information, visit their website.
The closest Vail Resorts are Heavenly Mountain Resort and Northstar California Resort.
(Vail Resorts contributed to this report.)
