Mattel is launching new dolls with a goal to break gender barriers.
The toy company's new gender-inclusive dolls are called "Creatable World," with a focus on creativity.
The figures come in kits with different hair, clothes and accessory options, some are feminine and others are masculine.
Children can select and apply any combination of these accessories, to create their own custom doll.
The "Creatable World" dolls retail for $44.00.Â
