Transcription:
Kristen Remington: There's an increase in consumer demand for foods that are considered healthier with less artificial ingredients.
Wendy Damonte: Small companies are capitalizing on this concept and as Jill Wagner shows us, major corporations are now following suit.
Jill Wagner: At this popcorn factory in Harlem, brother and sister Jeff and Jen Martin and their small team pop... and package…pipcorn -a new snack that's all natural, gluten free, and vegan. And they say that has been a huge selling point.Â
Jen Martin: So many people are conscious about what they are putting in their body."
Wagner: It's not just specialty food startups that are going natural---many of the nation's biggest food companies are also changing their recipes. Kraft recently announced its removing artificial orange and yellow dye in its beloved mac and cheese. Tyson is getting rid of antibiotics in chicken.
Chipotle removed all genetically modified organisms --- or GMOs -- from its food. Panera bread is cutting artificial ingredients. And McDonald's said it's simplifying its chicken recipe... slicing any ingredients you can't pronounce.Â
Michelle Greenwald: Getting back to more natural ingredients..
Wagner: Marketing professor Michelle Greenwald says Americans are more aware of their health, looking for natural foods without artificial ingredients. And they're willing to pay a bit more for it.Â
Greenwald: It's a quality of life issue, that kind of an affordable indulgence.
Wagner: Martin says their customers want that quality. After just three years, they're already expanding to keep up with demand. For an all-natural business…that's popping. In New York, Jill Wagner, CBS news.
