Mark your calendars: the Reno Rodeo is leaning into a patriotic theme for 2026 as it celebrates America’s 250th birthday with new fan experiences and long-standing traditions.

“Our theme for 2026 is ‘America Loves Rodeo’,” President Mark Sutton said.

The rodeo runs June 18-27 and has been part of the community since 1919, growing from a three-day event into a 10-day event.

Organizers said the event generates an estimated $40 million to $50 million in economic impact over a two- to three-week period, supporting local businesses across the region.

Volunteers continue to play a major role in making the event happen each year.

“We could not do what we do each year without the 1,000-plus volunteers that put this event on and help us every year,” Sutton said.

New this year, an indoor viewing party inside the indoor arena will give people without performance tickets a chance to watch rodeo action on a large screen for a $10 grounds fee while still accessing vendors and activities across the grounds.

Organizers are also rolling out new 2026 Reno Rodeo commercials ahead of this year’s event, highlighting the “America Loves Rodeo” theme and traditions fans can expect this summer.

The Reno Rodeo Foundation will continue its year-round work supporting children and families.

“We’re able to support our community 365 days out of the year,” Executive Director Cherie Bullard said.

Programs include a denim drive for children in foster care running May 1 through June 30, along with scholarships, reading rooms in family court buildings and a rodeo wish program for children with long-term conditions.

The rodeo kickoff concert is also returning, with Dylan Scott set to perform Wednesday, June 17, ahead of opening night.

Organizers said the rodeo continues to draw people from across the country and around the world, with some events, including the cattle drive, selling out well in advance — and in some cases years ahead of time.

This year’s rodeo will feature a mix of returning favorites and new attractions across the grounds throughout the 10-day event.

Tickets are available through official channels, and organizers recommend buying them early as many performances sell out. More information is available on the Reno Rodeo’s website.