Reno-Tahoe just recorded the highest taxable room revenue in the area's history for the first quarter of 2026.
“Tourism continues to be a major economic driver for our community,” said Mike Larragueta, President and CEO of Visit Reno Tahoe. “These numbers reflect the strength of our meetings and events business, the appeal of Reno Tahoe as an easy-access destination, and the direct impact visitors have on local hotels, restaurants, shops and small businesses.”
In Q1 2026, Visit Reno Tahoe saw a combined taxable room revenue of $106,790,461, which is a Year-over-Year increase of 3.3% and represents a record for the destination. Cash occupied room nights are also among the highest in recent years, representing a 6.7% increase from July 2025 to March 2026 compared to the same period in the last fiscal year.
Visit Reno Tahoe says much of that growth was driven by a strong convention and events calendar in early 2026.
In January, Reno Tahoe hosted the American Bus Association Marketplace, bringing more than 2,800 delegates to the region and generating more than 8,000 room nights and an estimated $3.8 million in economic impact.
That momentum has continued this spring with the United States Bowling Congress (USBC) Open Championships, is one of the region’s largest recurring sporting events. By the time the tournament concludes in July, it is expected to generate approximately 140,000 room nights and an estimated $84 million in economic impact for the region.
Tourism growth was also reflected in regional travel trends. The Reno-Tahoe International Airport reported a 1.5% increase in passenger traffic during the first quarter of 2026, while consistent drive-market visitation throughout the winter helped support hotels and attractions across the destination.
