AP
Apple March Products
The new iPhone 17e sits on display during an Apple unveil event, Wednesday, March 4, 2026, in New York. ,
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Apple CEO Tim Cook promised a “big week” of product announcements including the introduction of a new budget-friendly iPhone 17e, a new entry-level MacBook Neo, updated iPad Air models, refreshed monitors and higher-end chipsets. They were all on display at hands-on media events held Wednesday in New York, London and Shanghai.
