Savannah Guthrie Mom Missing

In this image provided by NBCUniversal, Savannah Guthrie, right, her mom Nancy speak, Wednesday, April 17, 2019, in New York.

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Reporting on itself: 'Today' keeps it low-key in covering search for Savannah Guthrie's mother

Reporting on itself: 'Today' keeps it low-key in covering search for Savannah Guthrie's mother

It's frequently a challenge for a news organization to cover a story that involves itself, or one of its employees. That was felt by the ‘Today’ show this week with the disappearance of co-host Savannah Guthrie's mother. It's an even more acute challenge for a news outlet built upon the idea that its personalities — and the people who watch them — are part of one big family. For each day this past week, ‘Today’ has led each broadcast reporting on 84-year-old Nancy Guthrie, reported missing from her Arizona home last weekend and feared to be a victim of abduction.

'We will pay,' Savannah Guthrie says in desperate video plea to potential kidnappers of her mother

'We will pay,' Savannah Guthrie says in desperate video plea to potential kidnappers of her mother

Savannah Guthrie has told the potential kidnappers of her mother Nancy Guthrie that the family is prepared to pay for her safe return. The “Today” show host appeared in a video on Instagram on Saturday while flanked by her two siblings. She said: “We received your message and we understand. ... This is very valuable to us, and we will pay.” The FBI says Savannah Guthrie was referencing a message that was sent to the Tucson television station KOLD on Friday. The frantic search for the 84-year-old Nancy Guthrie has entered a seventh day. Authorities have not identified any suspects or ruled anyone out.