AP

College Sports NIL Growth Basketball

Michael Conroy - AP
Jul 28, 2026
Jul 28, 2026 Updated 7 mins ago

College Sports NIL Growth Basketball — FILE - Southern California guard JuJu Watkins (12) plays against UCLA during the first half of an NCAA college basketball game in the championship of the Big Ten Conference tournament in Indianapolis, Sunday, March 9, 2025.
Michael Conroy - AP

FILE - Southern California guard JuJu Watkins (12) plays against UCLA during the first half of an NCAA college basketball game in the championship of the Big Ten Conference tournament in Indianapolis, Sunday, March 9, 2025.
Michael Conroy - AP

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