On one of the most isolated highways in the U.S., a man will begin a 100-mile walk this January, drawing attention to dogs who spend years in shelters.
Kris Rotonda, founder of Jordan’s Way LLC., will walk U.S. Route 50 in Nevada, known as “The Loneliest Road in America,” from January 5–8, accompanied by a tour RV wrapped in life-size images of dogs sitting alone in kennels.
“This road is empty on purpose,” Rotonda said. “And that’s exactly the point. Lonely roads. Lonely dogs. We’re forcing people to see what society usually drives past.”
At the center of the walk will be one of the longest-resident shelter dogs in the country, who has spent nearly five years, about 2,000 days, living in a kennel without a family. That dog will symbolically accompany the RV, representing thousands of others in similar situations.
“Imagine spending 2,000 days watching people walk by your cage,” Rotonda said. “That’s the loneliness we’re walking for.”
The RV, covered with images of dogs behind bars, was designed to attract attention and spark conversation. “You can’t look at this RV without feeling something,” Rotonda said. “That’s the same feeling dogs feel every single day in shelters.”
The walk is part of a campaign to recruit 100,000 new Patreon supporters in 30 days.
Funds will be used to deliver food, toys, and enrichment to shelters, cover urgent medical expenses, spotlight long-stay dogs, and support shelters during overcrowding and funding crises.
“This isn’t a donation moment, it’s a movement,” Rotonda said. “If 100,000 people commit a few dollars a month, we change the future for shelter dogs permanently.”
Shelters nationwide face overcrowding, staffing shortages, rising medical costs, and long-stay dogs often go years without adoption. “We celebrate rescues, but we forget the dogs still waiting,” Rotonda said. “This walk is for the ones left behind.”
The public can follow the journey on social media, share the story using #LoneliestRoadForLonelyDogs, join Jordan’s Way on Patreon, and advocate for long-stay shelter dogs.
Jordan’s Way is a national organization dedicated to helping homeless animals through storytelling, transparency, and direct action. The organization has worked with thousands of shelters nationwide to raise funds and awareness for animals in need.
