Increase in Gym Membership Purchases During the New Year

For many people, the start of the New Year is a time to start fresh and make a positive change to their daily lives.

Much like past years, buying a new gym membership and getting back into shape is a popular new year’s goal to set.

Planet Fitness gym in Sparks has seen many new sign ups in just the first weekend of 2016, and General Manager George Anderus says it’s great for business.

“In addition to our regular membership, probably about 30% to 40% more people, yeah it's big numbers this year,” says Anderus.

In fact, Anderus says this is the most new membership sign ups he's seen in three years.

He thinks it's because fitness is hitting a new high and people are more conscious about staying healthy.

Francisco Garcia is a Planet Fitness gym member and says he has a good feeling about getting fit in 2016.

"Something that you have to keep working on, you know you can’t say, I'm not going to go today, it has to be the same energy every single time," says Garcia.