Bruno Mars Day Las Vegas

Bruno Mars performs for fans in Toshiba Plaza after a parade down the Las Vegas Strip Friday, April 10, 2026, in Las Vegas, on "Bruno Mars Day."

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'New king of Las Vegas' is celebrated with Strip parade

'New king of Las Vegas' is celebrated with Strip parade

Singer-songwriter Bruno Mars was honored with a parade and a street named after him near the Park MGM in Las Vegas. Mars is kicking off his worldwide The Romantic Tour in Las Vegas Friday night. Thousands gathered on the Las Vegas Strip to celebrate the musician, who the city has claimed as its own.