Japan The Super Mario Galaxy Movie Photo Call

Charlie Day, from left, Jack Black, Donald Glover, Chris Pratt, Anya Taylor-Joy, Benny Safdie and Keegan Michael Key pose for photographers at the photo call for the film "The Super Mario Galaxy Movie" in Tokyo, Thursday, March 26, 2026.

As featured on

Kids ate the multiplex: How family movies are taking over moviegoing, one blockbuster at a time

Kids ate the multiplex: How family movies are taking over moviegoing, one blockbuster at a time

As “The Super Mario Galaxy Movie” lands in theaters, coloring stations, collectible popcorn containers and mascot Marios are all in place to entice arguably the most prized moviegoers to Hollywood today. Kids. Despite a lot of talk about the imperiled future of moviegoing, future moviegoers are turning out in droves and fueling today’s biggest blockbusters. By Sunday, Universal Pictures expects the five-day opening of the “Super Mario” sequel to reach $186 million domestically, and around $350 million worldwide. That would make it easily the biggest hit of the year. Increasingly, the multiplex belongs to kids.