Nike's New Colin Kaepernick Shoe Sells Out in Minutes

Courtesy: Twitter, Colin Kaepernick, Nike

A sneaker bearing the likeness of former NFL player Colin Kaepernick proved an instant hit among Nike customers, selling out not long after the company announced Monday that it was available for sale.

The Air Force 1 x Colin Kaepernick is no longer available after its release Monday in North America at Nike stores, select retailers and SNKRS, Nike said, declining to release sales figures.

The black and white shoe includes a portrait of Kaepernick embroidered on the heel tab and his personal logo on the tongue.

There's also a number 7 hang-tag -- Kaepernick's jersey number.

While playing for the San Francisco 49ers in 2017, Kaepernick started kneeling during the national anthem to protest racial discrimination.

The gesture caught on, but caused some backlash, including criticism from President Trump who said players were disrespecting the country.

(CBS News contributed to this report.)