Los Angeles Olympics
FILE - Los Angeles Mayor Karen Bass, left, holds the official Olympic flag, next to LA28 chairman Casey Wasserman, right, and Team USA Oympian skateboarder Tate Carew, center, at Los Angeles International Airport on Aug. 12, 2024.
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Fanatics, known for sports merchandise, is diving into entertainment with Fanatics Studios. The launch event at Intuit Dome featured stars like Tom Brady and Hailey Bieber. Brady's documentary is among the first projects. Other collaborations include the Olympic film for LA28 and producing the 2026 ESPY Awards with ESPN. Fanatics Studios, a joint venture with OBB Media, aims to create sports and culture content. CEO Michael Ratner emphasizes storytelling, while ESPN's Burke Magnus highlights evolving sports narratives. The venture seeks to bring fans closer to the action through films, events, and digital series.
