As of this month, Reno's longtime milk producer, Model Dairy, has new owners. Will anything change at the Reno plant? As plant manager Derek Allbee told me, "Right now the focus is to really revert back to what we were."
It certainly has a deep Reno family history. Have you ever wondered where Neil Road got its name? It’s from Neil Brooks, the grandson of Model Dairy founder C.W. Brooks. It’s where their first dairy was. As Neil remembers, "It was hard, hard work trying to do that, building the dairy business." The dairy used to be right in front of Rattlesnake Mountain, surrounded by farms…land that the airport now owns. C.W. Brooks started with 2 cows “and no customers”. It just grew from there. Neil says, "It's just amazing, what he was able to build."
Dean Foods of Dallas bought Model Dairy 24 years ago. They changed the name of the milk to "Dairy Pure," but the Model Dairy logo and huge cow in the front wall of the plant were not taken down from the building. Derek Allbee told me, "No. I wouldn't let them."
12 days ago on May 1st, Model Dairy was purchased again, by Producers Dairy Farms of Fresno. The company’s Richie Shehadey told me they bought it because "We felt that it’s a wonderful location, there's a lot of opportunity for us to send product in multiple directions from Reno and we just saw a great growth opportunity there."
The new owners say they're bringing back the Model Dairy brand and keeping the Reno plant open. It's a place that just about every middle school 5th grade class made a field trip to, where we all got free chocolate milk. That, Derek Allbee says, will not change: "Absolutely. It’s important for the kids to understand where their milk comes from."
Derek says the plant will be busier than ever, picking up new work: "There was a closure of a large processing plant in the Bay Area, Berkeley Farms. It left a big void in northern California, so we're bottling milk and taking it into northern California." Richie Shehadey adds, "The main changes are just adding more volume to it, so that the plant can be sustainable for the long term."
Which all astounds Neil even more. Shaking his head, he told me, “It's probably one of the finest dairies in the entire state of Nevada.”
And it all began with 2 cows near Rattlesnake Mountain.
