IKEA Ends Publication of Printed Catalog

Courtesy: MGN

After 70-years, IKEA is scrapping its annual catalog. 

The Swedish retailer cited the increasing shift to online browsing and shopping for ending its production.

IKEA has increasingly shifted focus to digital sales and marketing. During the pandemic, online sales got a big boost as millions of people turned their homes into makeshift schools and offices.

The first IKEA catalog was released in Swedish in 1951. At its peak in 2016, IKEA printed 200 million copies in 32 languages.

The 2021 catalog, released in October, will be the final version but IKEA plans to release a smaller book with "home furnishing inspiration" next year.

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