North Carolina Preview Football
FILE - North Carolina head coach Bill Belichick looks towards the field after the final play in overtime in a loss to Virginia following an NCAA college football game in Chapel Hill, N.C., Oct. 25, 2025.
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A growing number of states are providing tax dollars to university athletics. The move comes as major college sports programs now are paying millions of dollars to athletes. The financial battle for the best athletes has strained many athletic departments, which are now running deficits. North Carolina and Louisiana are earmarking sports betting taxes for their universities. Wisconsin has added money in its state budget for athletic costs at its flagship university. And Connecticut has created a tax credit program to benefit university athletics. Analysts see the state funding efforts as an emerging trend.
