Double Diamond Athletic Club Owner Mike Shirley says he's seeing a lot of smiles at his gym these days and says most everyone is wearing a mask.

"I've realized that when I walk by and smile, they have no idea I just smiled at them," he said. "So I've tried to be a little more verbal than just grinning at somebody. I think everybody is in the same boat on that one, it's kinda funny."

Customer visits are down, but here, there's plenty of space to social distance.

"We're doing about 50% of the visits we were doing before the shutdown, but it's really nice in the club right now because there's a lot of space," Shirley said. "We're 35,000 square feet, so there's a a lot of room for people to move around and find their own corner to exercise. People feel safe and happy, and the folks that do come in are coming back on a regular basis, so I think that's a good sign."

The club was in the middle of a major renovation right before the shutdown. Construction was finished by the time the doors re-opened, including new elements like a hair and nail salon and a skin studio. But construction costs have taken an added toll.

"I'm sweating every day," Shirley said. "We kind of doubled down on the renovation, but I plan on being here for the long run, so it was kind of go big or go home situation. We made a lot of improvements to the facility but there's still a lot of headwinds facing a lot of the businesses in town, and the fitness industry is one of them. There are a lot of restrictions, it's taking awhile for people to come back, but the folks that are coming to the club are having a great time. I'm talking to folks every day and getting good feedback."

The staff is all back to work. The club was able to pay them through the shutdown.

"The first month was out of my pocket and the next two months were through the Paycheck Protection Program," Shirley said. "That made reopening that much easier and there's still that family feel here at the club. I was hoping for a nice linear recovery but it looks like it's going to be a longer haul, so we're just hunkering down and trying to take care of business."

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