Facebook Rolls Out 'Watch Party' Feature

Facebook is launching a new feature aimed at adding a new layer of social media engagement. It's called "watch party."

It allows people with similar interest to view live or recorded video while interacting in real-time.

For example, a group of dog-lovers can get together online and watch adorable puppy videos as a group.

Facebook started testing the feature in January and rolled it out on Wednesday.

Anyone has the ability to start a watch party group - and add co-hosts to help administrate videos.

The new feature could help Facebook compete with companies like YouTube and live-stream gaming platform Twitch.