As the Hispanic population rises across America and in the state of Nevada, the political urgency to garner those votes also grows.
Both Republicans and Democrats are showing their need for that vote in the way they are approaching the current election cycle. Democrats are stressing a more liberal stance on social programs and immigration while Republicans are pushing their own political staples but in a more focused way.
Whether it's Marco Rubio and Ted Cruz explaining their own ethnicity or Jeb Bush speaking directly to Hispanic voters at every campaign stop, it's a push for Hispanic votes unlike any we've ever seen.Â
"It is good to have them pay attention to the Latino Community," says Reno City Councilman Oscar Delgado. "But they need to realize that the community is interested in good education and affordable healthcare and a lot of other important day-to-day things too. Sometimes people pigeon-hole the Latinos into just the immigration issue and then they will miss out on everything else the community has to say."
As for the Republicans, they say their basic values are what Hispanics are drawn to.Â
"Hispanics love the Republican values of free markets and personal responsibility," says Adam Khan, the President of the Washoe Republicans. "But we haven't delivered it well. The liberal media controls the message and they have a bad image of the Republicans. But that is something we plan to change in 2016."
A handful of Republicans will be campaigning here in Northern Nevada with their own messages....this weekend at the sold-out Inaugural Basque Fry in Gardnerville.
