A ribbon cutting was held in Midtown for 12 new cigarette butt receptacles. They span across California Avenue all the way to Plumb Lane.
The idea came after multiple Keep Truckee Meadows Beautiful cleanups where they found an excess amount of cigarette butts.
KTMB estimates about 100 million cigarettes being littered around town every year.
Jamie Chapman, the Executive Director Midtown Reno says they heard about a cigarette litter prevention program from Keep America Beautiful, applied for a grant, and got the chance to place receptacles around Midtown.
"Those cigarette butts will be collected, and we mail them off to be recycled, and every pound we recycle we get a dollar that will go back into beautifying MidTown,"Â said Chapman.
And there are plans to add more of these receptacles to the area as well.
"We documented at our cleanup a couple weeks ago we counted 3,700 cigarette butts which is about five pounds of cigarette litter... which is crazy," said Chapman. "And now we'll run more scans and hopefully show the effectiveness of these cigarette receptacles and be able to grow the program to get more in midtown and throughout the City of Reno."
Chapmen mentions they placed the receptacles in the most cigarette littered areas.
Darcy Phillips, the Executive Director of Keep Truckee Meadows Beautiful says about 20 million of the 100 million cigarettes littered every year end up in our river which makes up of 85% of our drinking water.
Phillips says "We're cleaning them up constantly. We spend a lot of time cleaning these cigarette butts up because we don't want them to end up in the river. So, it's vital to the health of our community to pick these up even though they are tiny."
She mentions that it takes five years for a cigarette to decompose, and hundreds of chemicals are getting into our soil and water as a result.
The receptacles also have QR codes on them so you can learn more about how they work and how you can Go Green.
They hope having these receptacles will help people throw away their discarded cigarettes properly to keep our space nice and less polluted.
