'Pedal to the Metal:' Emmy's Flower Truck

In 2020, most businesses were closing their doors as the COVID-19 pandemic took over. However, one Northern Nevadan used it as an opportunity to take a risk and try something new.

Inside a warehouse in South Reno sits a classic car.

“It's a 1965 VW Commie, they call it,” said Emily MacPherson, owner of Emmy’s Flower Truck.

Also, you will also find a budding business, and two women who are redefining the phrase “petal to the metal."

MacPherson had been a flight attendant for decades but that career came to an early end in 2020.

"Once COVID hit, Southwest decided it had too many flight attendants,” said MacPherson.

She took an early out and invested it into a life-long dream.

"I got a small retirement buy out,” she said. “With that money, I wanted to get a VW. I always wanted one."

It has grown into one of the most unique flower shops in town. Their Instagram page has nearly 5,000 followers. Emmy's Flower Truck rose to the occasion during the peak of the pandemic.

“COVID was actually good for our business, I think, because it's an easy way to tell someone, 'I'm thinking of you, or I hope you have a good day,’” she said.

Baily Liscio asked for a job earlier this year.

"It's a way to convey love,” said Liscio, the manager.

MacPherson and Liscio are like two peas in a pod, working side by side during weekly pop up events, deliveries, and helping non-profits.

"Oh my god. It's my favorite job in this world,” said Liscio. “I've done several things throughout my years. Honestly being able to work with her, it doesn't feel like work. When you love what you do, you don't work a day in your life."

That passion and teamwork is evident in their creation. Each arrangement is custom made, wrapped in burlap, and given a button.

As far as Emily's retirement is going...

“I’m working harder than I ever did but it is worth it."

To order flowers, or see where their next pop-up sales event will be you can follow Emmy’s Flower Truck on Instagram by clicking here.