AP
Milan Cortina Olympics Ice Hockey
Slovakia's Milos Kelemen, left, Slovakia's Erik Cernak, center, and Slovakia's Patrik Koch sit in the penalty box during a preliminary round match of men's ice hockey between Sweden and Slovakia at the 2026 Winter Olympics, in Milan, Italy, Saturday, Feb. 14, 2026.
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Sponsors are becoming more visible at the Winter Olympics with product placement and arena shoutouts
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