Nevada Attorney General Aaron Ford has announced a settlement with Norwegian Cruise Line following a multistate investigation of its sales practices and cancellation procedures during the COVID-19 pandemic.
The settlement prohibits NCL from creating or distributing deceptive or unsubstantiated sales statements to consumers.
It also prohibits the cruise line from incentivising sales over the health and safety of consumers during disaster declarations.
Alongside Attorney General Ford, the settlement includes the attorneys general of Connecticut, Florida, Illinois, Louisiana, Minnesota, North Carolina, New Jersey, Pennsylvania, Texas, Utah and Wisconsin.
“Companies cannot put profits over the health of their customers,” said Attorney General Ford. “When they do, I will step in to protect Nevadans to hold bad actors accountable. I am proud of the work my Bureau of Consumer Protection did to facilitate this settlement on behalf of Nevadans."
The settlement says that between March 13, 2020, and November 30, 2025, NCL issued reimbursement to consumers of more than $3 billion dollars nationwide, including approximately $2,606,390,428 in credit card refunds and approximately $504,953,348 in future cruise credits.
In the settlement agreement, NCL is required to pay $2,000,000 in penalties to the states, including $31,359.66 to Nevada.
NCL is also required to implement mandatory training for consumer-facing employees regarding appropriate sales communications, and NCL is required to designate senior management to approve prospective sales communications before their use during a declaration of a disaster in the future.
